Havoc helps the future of action sports technology launch into the market.
Mounted to any helmet, Mohawk offers action sports enthusiasts the equivalent of an HD Go-Pro, voice chat, nav system and sophisticated emergency service like OnStar.
Founded by engineers from MIT and Carnegie Mellon, Fusar knew that having the best product in an emerging category doesn't always mean success. So Fusar briefed Havoc to design an equally sophisticated brand to support their outstanding product.
Working comfortably within super-agile timeframes, Havoc created a beautiful cohesive brand for Fusar by tying together the app, site and content platforms into one premium design system.
The Indigogo launch campaign was a huge success, raising more than 2x the original goal, giving Fusar a strong voice in the connected action sports category.