A deliciously successful reboot of the vitamin category, with help from Havoc.
Olly is a new vitamin company by the founder of Method cleaning products, Eric Ryan. They enlisted Havoc to launch their radically different take on the 100-year-old category.
Olly vitamins & supplements are simple, easy-to-take gummies for everyone. Starting with this simple product truth, Havoc created a playful brand design system and e-commerce experience, giving the brand a fresh personality in the category.
Havoc designed and developed Olly's e-commerce experience with a custom coded single page checkout, subscription system and email marketing system.
After a successful launch, Olly is now available in Target, CVS and GNC stores nationwide.