Bringing the world's first humanoid robot to developers at Google I/O 2016.
SoftBank Robotics is one of the largest consumer robotics companies in the world. They approached Havoc to launch their highly successful humanoid robot 'Pepper' in the U.S.
Given only 5 months to launch at Google I/O 2016, Havoc developed a comprehensive developer marketing strategy for SoftBank Robotics focused on engaging the Silicon Valley developer community.
Created to be the focus of the launch, Havoc designed, built and deployed a global developer portal for SoftBank Robotics. The portal was conceived to inspire, connect and engage developers across the world.
The global developer portal itself was launched across Japan, North America and Europe. It features multi-language support, specialized forums, frictionless SDK downloads and a global/local content model.