Havoc helps Visa build a path towards innovation with the One Market Center initiative.
Visa approached Havoc to help reposition the brand to their most valuable customers, building on their innovation credentials. To this end, we designed and created the One Market Center app.
The app features a WebGL visualization of real Visa global payments data. Working with our partners at Jam3, we represented these millions of payments as particles streaming across an interactive 3D globe.
The Visa One Market app also allows visitors to discover the most innovative companies, hotels, restaurants and bars in the area. Havoc added a custom-coded feature to seamlessly call a pre-paid Uber to each location from the app itself.
To bolster the visual quality of the experience, we created high-end branded content for the app including custom CGI maps of the Bay Area and a set of data visualizations showing the growth of the tech scene.