Havoc helps the Transformers roll out across the mobile gaming world.

Hasbro approached Havoc to launch their 2016 flagship mobile game title, Transformers Earth Wars, across 14 territories worldwide.

To drive launch activity and customer acquisition, Havoc designed and developed the Transformers mobile game website, including custom character art to bring the game experience to life.

The launch was wildly successful. The title jumped straight into the US game charts at #1 for strategy games and #2 for simulation games on iOS and Android platforms.

For the experiential activation Havoc worked with LegacyFX to create a 14-foot tall version of the Bumblebee character, precisely rendered from the game. The human-powered model wowed crowds at the 2016 SXSW pre-launch and the San Diego Comic-Con.

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